Stefano Baldoni is European Wholesaler Specialist at CAREL industries. He graduated in Telecommunications Engineering at Padua University and he’s been working in the industrial sector since 2003. Stefano joined CAREL in 2008 in the Marketing Department, following the management of Commercial Refrigeration products. Since 2015 he has been in charge of the Sales Department to develop the corporate sales strategies for the wholesaling channel in the Commercial Refrigeration business and their local deployment. Among the main objectives of this role are the development of Brand Awareness with local wholesalers by defining and applying tailored marketing and promotion campaigns and their implementations in collaboration with CAREL’s local European subsidiaries.