The Carel Group has strengthened its presence in Asia by opening in 2015 a sales subsidiary in Bangkok, Thailand. CAREL Thailand thus joins the group’s other sales offices on the continent: the Hong Kong subsidiary, responsible for southeast Asia (with representative office Malaysia), Carel Korea, Carel Japan, Carel India and Carel China, the latter operating since 2005 and also including production facilities. The Carel Group also operates through its Asian distributors in Vietnam, Indonesia, Taiwan and the Philippines.
In Thailand there is growing demand for high energy efficiency products, and Carel’s objective in Thailand is to become the national leader in the sale of refrigeration control solutions, a segment where significant growth is expected starting 2016, before then expanding into the air-conditioning sector. Asia Pacific accounts for more than 20% of CAREL’s sales, with a significant market share that is forecast to grow rapidly over the next three years. In particular, sales growth by Carel Thailand is expected to reach around 40% by 2018.